Pavilion taps Geoffrey Moore for GTM2026 keynote in New York

Pavilion named Geoffrey Moore, author of Crossing the Chasm, as keynote speaker for GTM2026, set for Sept. 28-Oct. 1 at The Glasshouse in New York City. The event will mark Pavilion’s 10th anniversary and gather 1,000 senior go-to-market leaders as AI reshapes how B2B tech and SaaS teams sell and scale.

Why it matters: - Pavilion is centering its 10-year anniversary event on AI-era go-to-market strategy for senior operators. - Geoffrey Moore brings a framework many B2B tech and SaaS leaders already use to think about disruption, category creation and scale. - The conference is designed for 1,000 VP-and-above leaders who are dealing with shifting buying behavior and higher performance pressure.

What happened: - Pavilion announced Geoffrey Moore as keynote speaker for GTM2026. - GTM2026 runs Sept. 28 through Oct. 1 at The Glasshouse in New York City. - The event marks Pavilion’s 10-year anniversary and a return to New York, where the community began. - Registration is open at More information. - Seats are limited.

The details: - Sam Jacobs founded Pavilion in 2016 as Revenue Collective. - The community began with small dinners in New York for revenue leaders. - Pavilion now serves more than 10,000 go-to-market executives across B2B tech and SaaS. - GTM2026 will bring together 1,000 VP-and-above operators for four days. - The agenda focuses on strategy, practical application, candid conversation and peer connection. - Moore’s book, Crossing the Chasm, has sold more than 1 million copies. - Moore has advised Salesforce, Microsoft and Google on market dynamics, category creation and scale. - Moore said AI is now “the disruption chasm” operators are trying to cross. - Moore said buyers are using AI to evaluate vendors before sellers enter the room. - Moore said operators still win by solving an urgent problem for a specific segment and earning trust before scaling. - Moore said he plans to help attendees figure out where AI belongs in their plans.

Between the lines: - Pavilion is using the anniversary event to reinforce its role as a peer network for senior GTM leaders under pressure. - The keynote choice signals that Pavilion sees AI less as a standalone trend and more as a change in core operating discipline. - The program framing suggests leaders want practical guidance, not broad predictions, for planning 2027 and beyond.

What's next: - Pavilion will use GTM2026 to push discussion on where AI fits in GTM strategy, how to build for 2027 and how to own revenue targets in a shifting market. - Moore’s keynote is likely to set the tone for the rest of the conference. - Pavilion will continue positioning the event as a peer-driven forum for senior operators navigating AI disruption. - More on Pavilion is available at the company's site. - Pavilion’s LinkedIn page is here.